Moira Edwards, President of Ellipsis Partners


Moira Edwards, President of Ellipsis Partners, discusses usability testing and optimization for credentialing organizations. You might also like the transcript.


About Moira Edwards

Moira Edwards has over 20 years of experience in implementing large- and small-scale software solutions for non-profits, government agencies and commercial organizations, both within and outside the US.

Within the Ellipsis Partner’s team, Moira focuses on the intersections of technology and organizational strategy. This includes developing technology plans, evaluating staffing and budgets, considering models for IT governance, and working with associations to select technology solutions that support organizational mission and strategy and bring value to members and customers. Moira also provides technology coaching, helping IT managers, directors and chiefs to manage their teams and resources effectively within the context of their own organization and the changing world around them.

Prior to joining Ellipsis Partners, Moira was an associate vice president for the Association of American Medical Colleges (AAMC) where she led a team of 65 staff in providing sophisticated online services to medical schools, teaching hospitals, and their students. Later, as head of business development for the American Nurses Association (ANA) she pioneered online learning communities and new continuing education programming using social media and eLearning technology.

Moira volunteers with ASAE and was the 2017 Chair of the Technology Council. She is a co-founder of AWTC, Association Women Technology Champions. She also volunteers as a meditation teacher for a local group. Hailing from Dublin, Ireland, she holds a BA in Business & Economics, an MS in Psychology, and is a Certified Association Executive (CAE).

About Ellipsis Partners

Ellipsis Partners makes technology work for you. We roll up our shirt sleeves and work hard to find the systems and processes that are burdening your team and develop strategies to move you beyond those barriers through technology strategy, system selection, web and communications strategies.

We assess your organizational capabilities and goals, and match those against emerging technology trends to help you determine your technology strategies and make strong technology plans for the future. We work as your advocate and workhorse in finding the software and technology solutions and vendors who will become true partners in your success through system selections.

Through communications strategy we pull apart your mission and message and develop a plan for reaching your target audiences with the right messages at the right time and at the right pace. Our web strategy services prepare your organization for successful website projects by establishing your site’s purpose and audience. We build our recommendations into key indicators that will drive measurable success in your future site..