Performance-Based Certification

Interest In Learning More?

Learn how much you could save with automated workflows related to license and certification verifications. 

Judith Hale, CEO of Hale Associates, discusses how to design and manage performance-based certification programs.

About Judy Hale

Judy and her firm Hale Associates has worked with clients in all industries in the private and public sectors for more than 25 years.

Judy specializes in performance improvement focusing on evidence-based certification and credentialing, performance-based curriculum, measurement and evaluation, and sustaining initiatives. She consults with corporations and credentialing agencies on the design and validation of programs and standards used to qualify people and learning products. Her processes are documented and recognized for being comprehensive and practical.

Janice serves as a strategic planning partner to evaluate and improve clients’ major program areas helping set goals, assess feasibility, develop strong governance foundations, facilitate policy development, and design quality management programs.

Judy has developed useful models for implementing new programs, identifying organizational needs, defining and assessing competencies, and integrating performance management with learning and development. She works with Senior Leaders, Human Resources, Training, Facilities, Purchasing, and other staff functions to help them align their processes and services with those of the larger organization.

About Hale Associates

Organizations hire Hale Associates to provide expert advice, design certifications, partner with staff on evaluation and assessment projects, audit programs, and develop protocols and guidelines to help managers operate more consistently and efficiently.

About Certemy

Certemy is a leading provider of affordable, easy-to-use certification management software for professional certification boards. Our platform streamlines and automates certification workflows to help certification boards become more efficient, transparent, and agile while reducing IT costs and administrative burdens.

Certemy delivers the lowest cost of ownership for any comparable solution with predictable Software-as-a-Service (SaaS) pricing with no implementation, training, or change fees. We also provide the only certification management solution that allows board staff to change application and renewal processes themselves without IT help or programming. Our platform scales to support boards of every size — from those managing a few hundred professionals to those managing over 100,000.

An active member of the credentialing community, Certemy is a proud member of The Council on Licensure, Enforcement and Regulation (CLEAR), the Institute for Credentialing Excellence (ICE), and the Association of Test Publishers (ATP). Learn more about Certemy at